To Plan Or Not To Plan?

I came across a discussion post today on LinkedIn group Social Media for Non Profit Organizations which asked whether it was wise to plan what you post on Facebook, Twitter etc or do you post what’s on your mind at the time?

It is important to create some sort of Content/Editorial Plan that lists potential content ideas for all of your Social Media platforms to get the mind thinking about specific things to post and to create engagement and discussion.

For our clients we use Lois Kelly‘s Nine Block Conversation Planner which they found very useful and most of the time come up stories and content that they hadn’t thought about before. It is amazing how many times we ask our client for content ideas and they get stuck on the typical marketing babble. When they have clearly defined areas to think about such as David vs Goliath and Glitz and Glam, they can, most of the time, come up with loads of content.

We then convey that into a Content Plan, which is particularly handy if there is more than one person at the organisation that is posting to their Social Media platforms.

In saying that it is also a good idea to post things, when relevant, that may not have been included in an original plan.

More than anything though when posting anything to your Social Media platforms you need to do it regularly and make sure you are genuine and authentic.

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~ by pret17 on December 8, 2010.