•April 20, 2010 • 1 Comment
The Huffington Post has recently posted their list of the 11 most memorable news-making tweets which is a reminder of how powerful Twitter is in providing up-to-date information and quite often reporting the news in real-time well before TV stations and newspapers.
Probably the one of the most memorable that comes to mind is a tweet about the Hudson River crash where a by-stander tweets “I just watched a plane crash into the Hudson River”. The Huffington Post also includes a NASA astronaut tweeting from space, the terrorist attacks in Mumbai and the Haiti earthquake.
Yes, Twitter is great for finding out what is being said about your company/your industry as well as a facility to provide your clients, prospects etc with articles and information but we find one of the best ways to use Twitter is as a search tool to get real-time results what people are talking about, the latest articles and resources in your field and of course on what’s making news.
•March 16, 2010 • Leave a Comment
Facebook Fans more likely to buy
New US findings from Chadwick Martin Bailey and iModerate published on eMarketer.com show that social networking users are more inclined to purchase from brands that they are a Fan/Follower of.
It also found that 60% of respondents claimed that being a Facebook Fan of a brand increased the chances that they would recommend that brand to a friend. Twitter followers were nearly eight in ten.
Research was also undertaken in to why users become fans of a brand in the first place. Top reasons were:
- Receive discounts and promotions
- They are a customer already
- Show others their support or likeness
- It’s fun and entertaining
- First to know information
- Gain exclusive content
These new findings certainly show that not only is it important to have a Fan page for your brand but that you need to provide users with something they can’t get anywhere else like special promotions and exclusive content for them to click that “Become a Fan” button.